The same causes produce the same effects. That is what makes the Swiss real estate market both predictable… and demanding.

We are therefore renewing our expectation of rising prices, driven by three structural factors that show no sign of weakening—quite the opposite: population growth, a lasting shortage of supply, and persistently low interest rates.

In a European environment marked by economic, fiscal, and security tensions, Switzerland continues to fully play its role as a safe haven. This encourages wealthy individuals to move to Switzerland to secure their families and assets. The trend is accelerating: Switzerland is now the 4th country in the world for attracting millionaires, with 3,000 new families in 2025. While in recent years the vast majority of buyers above CHF 10 million came from the commodities trading sector, we are now seeing a strong return of lump-sum taxpayers.

For fifteen years, we have focused on one thing only: selling high-end residential properties. This exclusive specialization has given us deep expertise and strong convictions in this very specific segment.

What 2025 has confirmed for our market segment:

  • Geneva real estate does not forgive approximation. The best properties sell—but only when pricing, positioning, and market launch are flawless. Conversely, poorly calibrated properties remain visible for too long, wear out, and ultimately lose value. Geneva is a “village”: even without advertising, just a few viewings are enough for a property to become widely known.
  • Scarcity remains the key driver. There is very little truly desirable supply. Most properties lack the qualities expected by affluent buyers. They sit in between—too expensive for the middle class, but not good enough for the most privileged. As a result, liquidity concentrates on impeccable properties.
  • Buyers are more rational and structured. They compare, challenge, negotiate, and take their time. Value is no longer based on a single criterion, but on a precise combination: location, space, tranquility, views, light, volumes, privacy, amenities, materials, design, condition, parking, storage, and security.

2025 was one of the agency’s best years. This performance is built on a cohesive, senior team covering the entire value chain: sales, marketing, construction projects, back office, and now an in-house lawyer.

The sale of prestige properties will not be weakened by AI or standardized flat-fee models where one simply lists a property on portals and opens doors. More than 70% of our properties are off-market and therefore depend on our strong local network. These transactions require not only local connections, but also a deep understanding of VIP client expectations, as well as legal, technical, tax, and financial expertise that very few players combine.

Once again this year, we had the privilege of being involved in the highest number of transactions above CHF 10 million. Our clients favored our discreet, tailor-made approach over the services of large, impersonal international brands. They chose to work with senior brokers who have been established for many years, rather than transient agents in large groups. They preferred a boutique firm with hands-on leadership, rather than executives disconnected from the market and never seen in the field. We thank them for their trust.

Our resolutions for 2026:

  1. Selective mandates and ultra-selective buyers: we prioritize properties whose owners are reasonable and willing to define a genuine sales strategy together. We focus our efforts on funded buyers who are not shopping indiscriminately with every broker in town.
  2. Premium, measurable marketing: photos, videos, copy, floor plans—everything must serve a clear objective: reaching and attracting the right people, minimizing the number of visits, but ensuring they are qualified and lead to credible offers.
  3. Radical transparency: ensuring that every viewing—good or bad—is followed by a complete report to the owner, without delay.
  4. “Asset management” approach: when there is a high-impact value-creation action (light renovation, furnishing, repositioning), we treat it as a mini-project and support the owner through its implementation.

If you own a prestige property in Geneva or the Canton of Vaud and would like a frank, confidential, and no-obligation opinion on its value and sales strategy for 2026, we are at your disposal.

If you are looking for an off-market property or impeccable support to find or build the home of your dreams, our team is ready to assist you.

The entire team at Leonard Properties SA joins me in wishing you a wonderful holiday season and an excellent year 2026.

Kind regards,


Léonard Cohen
President